OUR BIG IDEA:
We understand that effective communication is essential to build trust with your clients and maintain a strong reputation.
Our public relations proposal focusing on media appearances and public relations campaign in the UAE, GCC and the MENA region, we will help you get the proper exposure to make the firm and selected employees stand out in an oversaturated market.
Objectives:
| 1 | 2 | 3 | 4 |
|---|---|---|---|
| Highlight the uniqeness | Strengthen the Expert exposure | Turn to a”go to” for market analysis on major media outlets | Target the right audience |
| SUCCESS | |||
DEMOGRAPHICS:
- Countries:
- Primary: GCC
- Secondary: MENA region
- 75% MEN
- 25% WOMEN
- 70% ARABS
- 30% NON-ARABS
BUSINESS MODEL
Profile Visibility
Profiling spokespersons of the company on major media platforms such as Dubai TV, Al Arabia, CNBC Arabia, Bloomberg Asharq, Skynews Arabia, Gulf News, Khaleej Times and many more local platforms
Three Chapters of PR Plan:
| Chapter | From | To | Target |
|---|---|---|---|
| Connecting | 1 Month | 2 Months | Touch Base |
| Leaving an impression | 3 Months | 6 Months | Positive impact |
| Sustainability | 6 Months | 1 Year | Regulars on outlets |
R - Deliverables:
- 2 TV interviews per month in either English or Arabic. (4500 USD).
- Extra interviews per month can be discussed and priced upon request (1000 USD per extra interview).
- 4 media outlet prints/ websites/ news platforms) commentary per month (1500 USD).
- 2 Media training session month (tips / body language / answering trick questions/ facial expressions / feedbacks etc..).
- Content drafting for commentaries to be reviewed by the spokesporken
- Coordinating between media outlets and the firm.
- Briefing the spokespeople on topics in advance of interviews.