OUR BIG IDEA:
The region has turned to a hub for investment in the financial markets, hundred of firms are operating and new brokers regularly appearing.
Our public relations proposal focusing on media appearances and public relations campaign in the UAE, GCC and the MENA region, we will help you get the proper exposure to make the firm and selected employees stand out in an oversaturated market.
Objectives:
| 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|
| Highlight the uniqeness | Strengthen the Brand exposure | Go to for market analysis on major media outlets | Brand the Employees | Target the right group |
| SUCCESS | ||||
Targeted Market:
- High Net Worth investors
- GCC locals
- Arab expats
- International Expats
- Crypto Traders
DEMOGRAPHICS:
- Countries:
- Primary: GCC
- Secondary: MENA region
- 75% MEN
- 25% WOMEN
- 70% ARABS
- 30% NON-ARABS
BUSINESS MODEL
Profile Visibility
Profiling spokespersons of the company on major media platforms such as Dubai TV, Al Arabia, CNBC Arabia, Bloomberg Asharq, Skynews Arabia, Gulf News, Khaleej Times and many more local platforms
Firm Visibility
Position the firm within the UAE's financial sector and highlight the firm's service offerings.
Products Visibility
Highlight the company’s products, platforms. educational services and other offerings.
Three Chapters of PR Plan:
| Chapter | From | To | Target |
|---|---|---|---|
| Connecting | 1 Month | 2 Months | Touch Base |
| Leaving an impression | 3 Months | 6 Months | Positive impact |
| Sustainability | 6 Months | 1 Year | Regulars on outlets |
- Emphasize the ‘Arrival’ message.
- Promote the product offerings.
- Create a Strong and Trustworthy image of the firm for the masses.
- In this phase we will go deeper and focus on key announcements and initiatives undertaken by the brand.
- Share research reports or analysis to further build credibility for the brand.
- We will continue to focus on products and services and keep hitting the target audience with key messages.
- Continue the brand momentum.
- Continue the campaign with hard hitting thought leadership messages.
- Bring customer success stories on to the forefront.
R - Deliverables:
- 2 TV interviews per month in either English or Arabic.
- Extra interviews per month can be discussed and priced upon request
- 4 media outlet prints/ websites/ news platforms) commentary per month
- 2 Media training session month (tips / body language / answering trick questions/ facial expressions / feedbacks etc..)
- Content drafting for commentaries to be reviewed by the spokesporken
- Coordinating between media outlets and the firm
- Briefing the spokespeople on topics in advance of interviews.
- Advising on PR opportunities for sponsorships and advertisements (paid opportunities)
Additional services:
MEDIA QUERIES:
Draft/localize talking points.
Set up a local press office infrastructure to service media queries and requests.
Provide a response to media queries within 24 hours (during working days)
COVERAGE REPORTS:
Total number of hits in the media. Monthly media coverage reports.
CONSULTANCY:
Advise on local sponsorship opportunities that tie in with the brand
Provide support with the launch event to announce firm in the region. Including ideas for venues, activation and marketing ideas.